Here at Optimul we believe that business doesn’t have to be all work and no play. You started your business because you love what you do right? We provide planning, administration, procedural and marketing services and support to small businesses and startups in the North East of Scotland and further afield so that you can get back to focusing on the areas of your business that need you most…
We want to redefine the meaning of work life balance.
It is not enough to just try and adjust our working to live or living to work ratios. We want to work towards the right balance of happiness and achievement in our work life, our home life AND in ourselves.
So we will strive to help you build your foundations, simplify and systemize your business and manage your time and productivity so you can achieve your goals and find your own version of work – home – you balance.
No sticky plasters here! We work with you to identify and resolve the problems you encounter
Forget jargon loaded tech talk. We break it down, talk you through each stage and help build your confidence in all things business
We want to provide a multitude of services to support you and your business best we can. So if we can't help with something we usually know someone who can
Need us a whole lot at the beginning then very little later on? No worries! We want to be part of your business journey no matter how much or little you need us
Running your business can be stressful and overwhelming, no matter how much you love what you do. Our simple PLAN > PROCESS > PROMOTE approach focuses you in the right direction, simplifying how you run it and making sure your ideal customer finds you!
Do you know your BIG picture? Your WHY? We work with you to develop a planning system that keeps you, and those involved, focused and striving for results
How do you measure how successfully your plan of action is going? We work with you to create targets and build a simple framework to help you stay on track and achieve your goals
Do you reflect on what has worked and what needs improved? We work with you to build a dashboard and review stages that ensure you can visualise your successes, challenges and KPIs
How do you collate, sort and communicate all your data? We help improve your task management processes to ensure priorities are identified, visible and met
No procedures or have lengthy ones that no one looks at? We work with you to simplify or create workflows that streamline your business and get everyone on the same page
Think you need more staff to handle the workload? We work with you to improve your systems and implement reporting tools to reduce data input and automate reporting
Does your business lack personality? Are you visible to your target audience? We work with you to understand your core and develop your brand and presence with that in mind
No website? Or website gets very little traffic or engagement? We can revamp, rebuild or create a new exciting website that showcases who you are increases engagement
Spending hours trying to come up with post and blog posts? We take the hassle away and create engaging content that centres around your brand, message and customer needs
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